Specialization in AI-Powered Product Marketing

About This Program

In today’s hyper-accelerated marketplace, building a great product is only half the battle. To ignite customer demand, product marketers must craft compelling narratives that resonate deeper and faster than the competition. Generative AI has become a foundational pillar of that work, accelerating every stage of the product marketing process.

This one-course specialization prepares you to be job-ready for product marketing in the age of AI. You’ll use AI to gain insights into market trends, analyze target audiences and understand the competitive landscape. You’ll learn how to communicate value in ways that maximize adoption and apply leading-edge AI tools to solve complex marketing challenges at scale. Finally, we’ll examine why go-to-market strategies succeed or fail, and you’ll bring it all together with a comprehensive, AI-enhanced strategic marketing plan.

▸ Related: Get expert insights from instructor Eric Shuai in this talk about unlocking success in product marketing. 

Designed For

Those with some experience in marketing, product management, entrepreneurship, sales or other business areas who want to gain skills to launch and promote products in the market using AI.

See Requirements

▸ Explore More: Looking to add even more to your business skillset? Compare our business management programs — or find the right marketing program for you.

Skills You’ll Gain

• AI consumer research and persona generation

• AI competitive intelligence and market monitoring

• AI-powered messaging and positioning strategy

• AI-driven customer journey mapping and predictive insights

• Go-to-market (GTM) strategy and execution

• AI content creation and optimization (web, social, paid)

• Marketing performance and data-theme analysis

• Value proposition development

Get Real-World Experience

• Build AI-powered personas to simulate realistic customer feedback and jump-start your initial research

• Use AI to brainstorm a messaging framework and positioning statement and pressure-test value propositions against market data

• Create a go-to-market plan for a real or hypothetical product, using AI to generate social, web and paid media assets

Career-Ready Credentials

When you complete this program, you'll earn a certificate and a digital achievement badge you can use to showcase your professional development.

Our Enrollment Coaches Are Here to Help

Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

This program is intended for professional development and is not designed to meet educational requirements for professional licensure or certification.