About This Program
This program is on hiatus as we refresh the curriculum. It may be offered again in an upcoming academic year.
Does your organization’s content work effectively? Is it delivering the best message to the targeted audience, in line with your business objectives? Or is it missing the mark? Answering these questions is the job of the content strategist, a dynamic role that’s becoming increasingly essential in today’s information-driven marketplace.
In this three-course certificate program, we’ll explore proven techniques to create a powerful cross-channel content strategy. You’ll study storytelling principles to engage users in compelling ways and investigate methods to evaluate the user experience and tailor your approach to specific scenarios. We’ll also cover key data and measurement tools that will help you understand your audience and achieve your content goals.
▸ Related Article: How to Become a Content Strategist
Designed For
Anyone looking to enter or advance in the marketing, communications, advertising or public relations fields.
▸ Explore More: Check out the Foundations of UX Writing— or find the right marketing program for you.
What You'll Learn
The principles and practices that make for creative, memorable storytelling
Techniques for defining the user journey and determining voice and tone
How to plan for and distribute content across multiple channels
Content-governance strategies
How to use data analytics to refine your content strategy and measure its success
Get Hands-On Experience
Perform a content audit of a brand and its competitors
Create a content strategy for a real-world client as part of a group project
Develop content and a storytelling strategy for a select online channel
Use tools such as Google Analytics and heatmaps
Career Stats
85%
Alumni working in field
Sample Employers
University of Washington, Amazon, Boeing, Salesforce, Avalara, Fred Hutch
Our Enrollment Coaches Are Here to Help
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.
This program is intended for professional development and is not designed to meet educational requirements for professional licensure or certification.
