About This Program
Today’s digital world offers marketers countless platforms and tools that can attract new consumer interest and engage loyal customers. With so many options, how do you choose the right digital marketing mix to meet your business goals?
In this three-course certificate program, you’ll explore how to activate multiple digital marketing channels to create seamless and engaging customer experiences. We’ll cover fundamental concepts you can use to create and manage compelling digital content, and you’ll explore strategies proven to capture attention and build lasting customer relationships. You’ll take away insights and practical skills you can use to optimize digital marketing strategies and drive meaningful business results.
▸ Related Article: How to Become a Marketing Manager
Designed For
Anyone looking to transition into or advance in a digital marketing career.
▸Explore More: Want to add more to your digital marketing skillset? Check out all our programs in marketing, communication and design.
Video Overview
Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing.
Duration: 02:14
What You’ll Learn
Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media
How to optimize your website and other owned digital properties with SEO techniques, meaningful content and a consistent customer experience
Tools and approaches for measuring and optimizing marketing performance
Financial basics of digital marketing (attribution, forecasting, budgeting)
How to build a marketing plan and manage a client relationship
Get Hands-On Experience
Learn to use Google Analytics and gain exposure to other digital marketing tools
Develop a paid media plan for a mock company
Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio
How It Works & Next Steps
Complete the courses in the order below to earn the certificate. To get started, visit the first course page to see upcoming offerings and register.
Apply For a Scholarship
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
Career Stats
89%
Alumni working in field
Sample Employers
Microsoft, Amazon, Boeing, University of Washington, Costco, Nordstrom
27.4%
Projected job growth for marketing specialists in Washington state (2024-2034)
$96,949
Median salary for marketing specialists in Washington state (2023)
Career-Ready Credentials
When you complete this program, you’ll earn a certificate and a digital achievement badge you can use to showcase your professional development. You’ll also earn achievement badges for each course you complete.
Our Enrollment Coaches Are Here to Help
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.
This program is intended for professional development and is not designed to meet educational requirements for professional licensure or certification.
