About This Program
Building great technology products takes more than talented designers and developers — skilled product managers often determine whether a product succeeds or fails in the marketplace. With thousands of new products introduced each year, product managers hold pivotal positions in the tech industry, and companies compete aggressively to attract top talent.
In this three-course certificate program, you’ll explore the full life cycle of a variety of technical products. Through hands-on learning and a team project that runs throughout the program, you’ll gain experience managing the entire product journey from idea to launch. By the end of the program, you’ll have the knowledge and confidence needed to guide digital products successfully to market.
▸ Related Article: Program Manager, Project Manager, Product Manager — Which PM Role Is Right for You?
Designed For
Tech industry professionals who want to enter or advance in the field of product management.
Video Overview
Adam Grupp, an instructor for the Certificate in Software Product Management, explains what students gain from the program and how they can apply it to their careers.
Duration: 01:56
What You'll Learn
How to define and quantify a market opportunity
How to articulate a product’s value proposition, target customer and positioning
How to design and learn from a minimum viable product
Elements of an appropriate and effective marketing launch
Techniques for collaborating with data science, design, development and marketing teams
How to build a financial model that demonstrates return on investment
Get Hands-On Experience
Complete a group project to conceive and plan a fictitious new product for an existing company
Make the case for your product in a presentation to industry managers and receive feedback
How It Works & Next Steps
To earn the certificate, complete the courses in the order below.
To get started, visit the first course page to see upcoming offerings and apply.
Apply for a Scholarship
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
Career Stats
84%
Alumni working in field
Sample Employers
Amazon, Microsoft, Boeing, T-Mobile, Salesforce, Adobe
Career-Ready Credentials
When you complete this program, you’ll earn a certificate and a digital achievement badge you can use to showcase your professional development. You’ll also earn achievement badges for each course you complete.
Our Enrollment Coaches Are Here to Help
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.
This program is intended for professional development and is not designed to meet educational requirements for professional licensure or certification.
