About This Course
Successful products start with smart decisions, not just great ideas. Before companies commit time, money and talent to building a product, they must first determine whether the product is a viable investment.
In this course, you’ll learn how to evaluate whether a new product idea has the market demand and financial potential needed to succeed. You’ll explore the role of the product manager in technology business planning, focusing on identifying market opportunities, analyzing competitors, defining a compelling value proposition and demonstrating the business value of a product concept. Over the quarter, you’ll put these skills into practice through a team project where you’ll identify and build a case for a new strategic product opportunity within an existing company.
Topics include:
- Product management frameworks — planning in the context of company strategy, product lifecycle models, market strategy and stage-gate decision making
- Identifying a problem to be solved and developing a solution
- Defining a target customer segment
- Defining competitive positioning
- Developing a release plan for the product
- Sales channels and pricing strategy
- Demonstrating how the product creates economic value
