About This Course
Even strong products can struggle without a clear plan to reach the right audience. Going to market defines how a product is positioned, promoted and introduced to customers for a successful product launch.
In this course, you’ll learn strategies that boost product awareness and influence the customer buying journey. You’ll evaluate different marketing approaches and choose the most effective messages and channels to generate product interest. We’ll also cover coordinating efforts across the organization to ensure a smooth launch. Working in teams, you’ll craft a marketing strategy for your product launch, complete with marketing costs and projected sales to support your business case.
Topics include:
- Refining your target customer, messaging and positioning
- Branding techniques
- Pricing principles
- Working with departments across the enterprise to ensure launch success
- Understanding digital and traditional media channels
- Completing the product business case and calculating return on investment
