About This Course
In this course, you’ll step into the fast-paced world of digital marketing and develop a deeper understanding of how to create a seamless digital customer journey. You’ll explore the major channels marketers use to reach and engage customers, including digital advertising, search and SEO, email marketing, content marketing, social media and affiliate marketing. Along the way, you’ll learn how these channels work together in multichannel campaigns and discover frameworks you can use to measure results.
What You’ll Learn
- Digital advertising landscape and implementation recommendations
- How organic search and SEO work
- Key elements and best practices of a professional social media program
- What makes great content and how to deploy it strategically
- Best practices for email and affiliate marketing
