About This Course
In this capstone course, you’ll work on a team project to design a digital marketing plan for a real client. You’ll collaborate with the client to understand their goals and challenges, then recommend a digital marketing strategy, including an implementation plan, budget and timeline. We’ll explore emerging trends in marketing, and you’ll also gain insights from guest speakers, who’ll share how their organizations design and execute digital marketing strategies.
What You’ll Learn
- How to build a marketing plan and work with a client
- How to think strategically about a company’s marketing program
- The elements needed to achieve multichannel marketing integration
- Future trends in marketing
Get Hands-On Experience
You’ll complete a team project to create a strategic digital marketing plan for a real-world client.
