Marketing Programs at UWPCE
Part business, part communications, perhaps part magic — marketing is a multifaceted profession. Whether you’re looking to break into the field or hone the skills you have, UW Professional & Continuing Education can help get you there.
Compare our certificates and specializations and find the right one for you.
Compare Certificates & Specializations
Brand Management
Learn how to build and manage a strong and memorable brand that inspires loyalty and drives sales across a wide spectrum of marketing channels.
Key Skills
Understanding brand architecture, brand identity and brand resilience
Brand positioning strategies
Brand extension and diversification
Techniques for measuring brand equity
Good For
Professionals with some marketing experience who want to enhance their knowledge of effective brand management.
Prep for Roles Like
Brand marketing manager
Brand strategist
Brand ambassador
Digital Marketing
Learn how to create a comprehensive digital strategy that aligns with business goals and leverage various digital marketing channels to produce measurable results.
Key Skills
Developing the essentials of a digital marketing plan
How to use channels such as email, search, digital advertising and social media
Website and campaign optimization
Budgeting, forecasting and measurement
Good For
Professionals in any field with some experience or education in marketing who want to learn the ins and outs of digital marketing.
Prep for Roles Like
AI-Powered Product Marketing
Learn how to leverage AI to design product marketing strategies that effectively communicate a product’s value and maximize customer adoption and sales.
Key Skills
AI competitive intelligence and market monitoring
AI-powered messaging and positioning strategy
AI-driven customer journey mapping and predictive insights
Go-to-market (GTM) strategy and execution
Good For
Professionals in marketing, product management, sales or other business areas who want to learn how to launch and promote products using AI.
Prep for Roles Like
Product marketing specialist
Product marketing manager
We’re Here to Help
Do you have questions about which program is right for you? Not sure about juggling the workload and other responsibilities? Our enrollment coaches are here to help. Let us know what program interests you, and a coach will be in touch.
