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Certificate in Data Analytics: Techniques for Decision Making

Translate Data Into Actionable Business Insights

About This Program

From sales figures to operational data to social media “likes,” data is the key to how businesses and organizations today make decisions and optimize for success. By combining powerful software tools and statistical techniques, modern data analytics can generate actionable insights that help organizations improve performance and drive results. Professionals with the latest data analysis skills are in high demand.

In this three-course certificate program, you’ll gain the skills to wrangle, analyze, visualize and interpret large datasets to make and defend critical business decisions. You’ll explore innovative techniques for producing insights and predictions that boost sales, increase operational efficiency, and improve the quality of products and services. Strengthen your organization’s ability to act on data and elevate your own career potential.

Related Article: How to Become a Data Analyst

Designed For

Professionals with a background in statistics and some SQL and database experience who want to learn to work with data to make strategic decisions. 

See Requirements

Explore More: Looking for a starter course or something more advanced? Check out the Foundations of Data Analysis or the Certificate in Data Science — or find the right data program for you.

 
Video Overview

Instructor Greg Weber discusses how the UW data analytics certificate enables students and professionals to draw conclusions from data using cutting-edge data analytics tools.

Duration: 01:36

What You’ll Learn

  • Data analysis and statistical techniques for knowledge discovery

  • Visual discovery and interpretation methods for large datasets

  • Information design, storytelling and presentation using visualization, pivot tables, graphs, charts, infographics and conditional data table formatting

  • Making predictions using decision trees, regression analysis, and supervised and unsupervised learning models

  • R and SQL programming practices

Get Hands-On Experience

  • Use industry-standard software such as Excel, SQL Server, Azure Machine Learning Studio, RStudio and Power BI tools

  • Utilize machine learning models and data mining techniques to create basic prediction, recommendation and classification systems

  • Develop and present a Power BI dashboard that allows users to leverage data in business decision making

How It Works & Next Steps

To earn the certificate, complete the courses in the order below. To get started, visit the first course page to see upcoming offerings and apply.  

Apply for a Scholarship

You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.

Career Stats

83%

Alumni working in field

Sample Employers

Boeing, Microsoft, Amazon, University of Washington, King County, Expedia

Source: Lightcast. Learn about career stats data.

Career-Ready Credentials

When you complete this program, you’ll earn a certificate and a digital achievement badge you can use to showcase your professional development. You’ll also earn achievement badges for each course you complete.

Our Enrollment Coaches Are Here to Help

Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.


This program is intended for professional development and is not designed to meet educational requirements for professional licensure or certification.

Program Overview

Complete the courses listed below to earn the certificate.

Visit the first course page to view upcoming offerings and apply.


“The UW certificate program was just a perfect fit for me. I could space out my learning over the whole year and get comprehensive knowledge while working with my schedule. It gives you the flexibility to have a job or a life while you’re doing it.”

— ROB ALFORD, CERTIFICATE GRADUATE